Written by Danica on 07.28.2015

The Top 7 Ways to Increase Your Blog Traffic

You probably have created a blog with a killer design, and have managed to adorn it with numerous posts. Now you feel like it is time to sit pretty and wait for the traffic graph to start bulging upwards.

Well, if that is the attitude you have carried around, you better drop it and now! You haven’t done anything yet. The real gist is in bringing traffic to the blog. Here is how to go about it.

High Quality Content is King

If there is anyone who ever told you that you can increase traffic to your blog without high quality content, that person must be lying. Produce attractive and valuable content, and please don’t insult the intelligence of your audience by disgorging   incoherencies and unreliable information.

The more your readers trust your information the more they are likely to come back for more. More than anything else, is the information you are giving unique, and not like what they are likely to find in many sites?. In other words, quality content has three qualities:

• Uniqueness-Because it is not a duplicate of other people’s work. Stay away from spinning software as much as possible. Don’t even think about it.
• Usefulness-Because it can solve people’s problems and offer them different perspectives
• Factual-because it is researched from high authority sources such as journals, books, quality websites, e.t.c

Sometimes a fourth quality can be added depending on the type of blog, and that is: Entertaining-because it can offer your visitors something fresh and interactive, making you stand in the crowd of other bloggers. Witty posts with some aspects of humor tend to score better than the drab ones.

Proper Use of Keywords

Keywords form an important aspect of Search Engine Optimization strategy. Right now, there are over 650 million live websites. This means that competition is fierce online.

The right choice of keywords will play an important role. Based on your niche, try imagining what your visitors will be searching in the search engines like Google. For example if your blog is about Insurance, your customers will be typing such phrases as:

“Type of insurance policies,”

“Online insurance quotes Australia”

“Auto insurance premium quotes”

To get better results, you need to be as specific as possible in your keyword usage; otherwise, your blog may drown in the sea of online competition. Apart from wading off the competition, another advantage that comes with using specific keywords is that you are likely to close a sale because those who come to your site as a result of keyword search are targeted customers.

Domain Name

A domain name is like your identity. Unless you are super famous and can get away with a random name like ‘Google’, your domain name needs to be carefully selected so that it is easily identifiable with your niche. A good domain name will contribute massively to traffic in your blog. The following needs to be taken into consideration:

• The name should be short and easy to remember. Well, who isn’t lazy? People are naturally lazy. Don’t make people type a novel in the name of writing a domain name. People also have more important things to remember than your domain name.
• The name should be relevant. Can this be overemphasized? Don’t pick a domain name like PowerOfMeditation.com when indeed you are selling baby diapers.
• Be careful with domain name extensions. Unless you want to localize your blog to people in a certain country, always try to pick a .com rather than something like www.xxxxx.co .us, www.xxxxx.co.ga, www.xxxxx.co.ug, and so on. However, there are situations where it is better to pick a localized domain extension
• Pick a Domain name Similar to a popular Domain. This is a clever way of ‘stealing’ traffic from a popular site. For example, since Wikipedia.com is very popular, you can pick something like Wikipedian.com.

Make the Posts Readable

Once you have published your posts, make them appealing to read. The choice of font size, background color, and number and size of paragraphs are things you can’t afford to get wrong. Your text should also be simple unless you are writing for a learned cohort such as the American academy of scientists.

Quality Links

The search engine algorithms use links to rank sites. The more quality links point to your site the better for you. This means you need to do a lot of guest posting and have quality inbound links. Quality outbound links also proves that your content is quality and well researched. The links that point to your blog are like an endorsement to the validity of your site. However, please avoid buying links as this may land you into trouble. Check Google Panda and Penguin updates as often as they are released.

Make Use of Social Network

As soon as you publish your blog, let the world know about it through social sites like Facebook, Twitter, YouTube, Google, and so on. For instance, 94{b654f0fafabac2f409cd2b2ad111a2b9f4a6dd029e700bcbec3ca1c63d057752} Americans are on Facebook.  So imagine how many people will not hear about your blog if you don’t utilize the social networks.  Creating something like a Facebook Fun page is a great way to reach your audience.

Index Your Website

Although Google will automatically index your site, it takes more time that it normally would if you submit manually to Google webmaster.

Other search Engines like Bing, Yahoo, and many others require you to submit your site to their search engine. Indexing your site is another way of telling the world that your site exists.

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