Written by Danica on 12.31.2015

How to Guest Blog to Promote Yourself ✅

You already know the value of blogging when it comes to promoting your business or book. You post like clockwork, one or more times per week, respond to comments, and are generally pleased with the results. But what if you could expand your influence, gain new backlinks, attract   more followers and sell more items, just

You already know the value of blogging when it comes to promoting your business or book. You post like clockwork, one or more times per week, respond to comments, and are generally pleased with the results. But what if you could expand your influence, gain new backlinks, attract   more followers and sell more items, just by doing a little more of what you’re doing so well?  Guest blogging gives you chances to do just that!

Finding Opportunities

Networking is vital to any successful business; take every opportunity to connect with colleagues both on and offline. Chances are, most have websites–and most of those sites have blogs, as it’s one of the best ways to keep producing new content. You can also contact the owners of blogs you frequent, subscribe to, and comment on. Are you a member of a mailing list? Advertise your guest blogging availability. As you well know, writing a regular blog can prove taxing at times; most bloggers welcome a chance to hand the task over to a “guest host” every once in awhile. Some even reserve a particular day of the week for guest bloggers. When you approach a colleague about a guest blogging position, be sure to provide your URL, a sample of your best posts, as well as your credentials. Remember, he’s worked hard to develop relationships with his followers and customers; he’s not likely to turn over the blog-reigns to a perfect stranger.

Being a Good “Guest”

Once you’ve secured a guest blogging job, be sure to produce some of your best work. You can do this by:

•Reading past blog posts and comments to get an idea of the blog’s style, subject matter, and reader interests.

•Creating a content post, not an ego piece or a sales pitch.  Readers know that you probably have something to promote; do it in the blurb, or turn it into an interesting, educational anecdote. Keep reader needs first and foremost.

•Give yourself plenty of time. Don’t submit your post at the last minute. In fact, you might want to submit a first post to the blog owner for approval.

•Proofread!!!!!!! Few things ruin your credibility as quickly as poor spelling, bad grammar, and garbled sentences.

Finally, remember that your colleague is blogging for the same reasons you are: to gain an audience, backlinks, and sales. So do a little cross-promotional work. Post a link about your guest blogging on social media sites, as well as on your own blog, and ask him to do the same.

Benefits of Guest Blogging

Guest blogging helps to build your credibility in your business or subject area, expand your web presence, and form relationships with others interested in your niche. It adds to your organic backlinks, attracts new website traffic, and can add new sales.  It’s also an enjoyable way to address new topics and develop your writing skills. Guest blogging opportunities translate into greater business opportunities! Get started today!

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