Written by Danica on 12.31.2015

Guest Blogging vs. Article Marketing: Which is Best for You? ✅

You want to to market your new business or product online. You’ve put time, effort, and hard-earned cash into a domain name and website, but it’s not doing you much good down there on page 8 of a Google search. You need to drive traffic (and potential customers) to your site, as well as quality backlinks–both of which will help your page’s SEO (search engine optimization). Article marketing and guest blogging are two inexpensive ways to help you accomplish both.

Article Marketing

No, this isn’t sending articles on your product to millions of e-mail addresses. Instead, it’s a way to reach people seeking information on your niche or product type. You simply compose well-written, informative articles on your subject and submit these to article directories such as eHow, eZine, Squidoo, and other popular sites–complete lists are readily available online. You can also search for sites which are accepting article submissions in your particular niche. It’s tempting to write one good article and send it to every website and article directory out there, but don’t succumb! Search engines look for duplicate content, which is then filtered out. Some authorities suggest using “spinners” to counteract this; however, spinning results can range from sounding “off” to incomprehensible. A much better strategy, albeit one requiring more effort, is to brainstorm a list of topics related to your niche and write solid articles for each one. Always, always emphasize quality. After all, you’re putting your author information and URL on these pieces. If readers see you as credible, they’re much more likely to visit your website, and/or link to your article–and we all understand how important good backlinks are to your page rank!

Guest Blogging

While article marketing can be likened to a commercial or display table, guest blogging is more like campaigning door-to-door. When you write for someone’s blog, you have the chance to get up close and personal with her audience–potential customers you may never otherwise have met. It’s a valuable chance to shine as an authority in your niche by creating unique content that keeps on giving in the form of site traffic, backlinks, shared social media links, blog followers, new guest blogging opportunities and, yes, sales. To find guest-blogging positions, contact the owners of niche-related blogs you frequent as a reader and commenter. Blogging is hard work; most owners welcome the chance to hand over the reins occasionally. You can also search online for blogs which regularly feature guests and interviews, or blog on social networking sites in your niche. Remember, as always, that quality is paramount. When you guest, that blog’s owner is essentially giving you her endorsement, as well as an opportunity to create a relationship with her readers. Use it wisely.

When done with a view towards creating solid, informative content, both article marketing and guest blogging can help you attract web traffic, backlinks–and customers!

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